In every engagement strategy for a project or event, many considerations must be made – who to reach, what messaging you need to convey, when to begin engaging with stakeholders, but perhaps the most important question is: How?
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For every project, either small or large, there are always going to be stakeholders, public or community members who are impacted by the project. The amount of people affected by a project is inversely related to how big the project will be. Yet, many organizations don’t put enough thought into how to successfully engage with these groups.
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